Definition
A staged model of how a stranger becomes a customer, typically moving through awareness, consideration, trial, and purchase.
Why it matters for growth
The funnel gives a founder a shared vocabulary for diagnosing exactly where prospects drop off instead of guessing at 'growth' broadly.
Example
A SaaS team tracks visitors, signups, activated users, and paying customers as four funnel stages with a conversion rate between each.
FAQ
- What is Marketing & Sales Funnel?
- A staged model of how a stranger becomes a customer, typically moving through awareness, consideration, trial, and purchase.
- Why does Marketing & Sales Funnel matter for growth?
- The funnel gives a founder a shared vocabulary for diagnosing exactly where prospects drop off instead of guessing at 'growth' broadly.
- What is an example of Marketing & Sales Funnel?
- A SaaS team tracks visitors, signups, activated users, and paying customers as four funnel stages with a conversion rate between each.