Definition
The percentage of users who complete a defined desired action out of all who had the opportunity to.
Formula
Users completing the action / Total users exposed x 100
How to measure
Define the specific action, like signing up or purchasing, then divide completions by the total audience that saw the opportunity to convert.
Why track it
Conversion rate is the universal unit for diagnosing funnel efficiency at any single step, from landing page to checkout.
Example
A landing page converting 400 out of 8,000 visitors into signups reports a 5% conversion rate.
FAQ
- What is Conversion Rate?
- The percentage of users who complete a defined desired action out of all who had the opportunity to.
- How do you calculate Conversion Rate?
- Users completing the action / Total users exposed x 100
- Why track Conversion Rate?
- Conversion rate is the universal unit for diagnosing funnel efficiency at any single step, from landing page to checkout.