Definition
A person or account that has expressed some interest in a product, typically by sharing contact information or engaging with marketing.
Why it matters for growth
Leads are the raw material of a pipeline; tracking lead volume and quality separately from customers prevents a founder from confusing interest with revenue.
Example
A visitor who downloads a pricing guide and enters their email becomes a lead in the CRM.
FAQ
- What is Lead?
- A person or account that has expressed some interest in a product, typically by sharing contact information or engaging with marketing.
- Why does Lead matter for growth?
- Leads are the raw material of a pipeline; tracking lead volume and quality separately from customers prevents a founder from confusing interest with revenue.
- What is an example of Lead?
- A visitor who downloads a pricing guide and enters their email becomes a lead in the CRM.