Definition
The total count of leads reaching marketing-qualified status within a period.
Formula
Count of leads meeting MQL criteria in period
How to measure
Count all leads that cross the defined MQL scoring threshold within the reporting period.
Why track it
MQL volume is marketing's core output metric, forecasting how much qualified demand sales will have to work in the coming weeks.
Example
A marketing team targets 300 MQLs a month to keep the sales pipeline sufficiently full.
FAQ
- What is MQL Volume?
- The total count of leads reaching marketing-qualified status within a period.
- How do you calculate MQL Volume?
- Count of leads meeting MQL criteria in period
- Why track MQL Volume?
- MQL volume is marketing's core output metric, forecasting how much qualified demand sales will have to work in the coming weeks.