Definition
A lead that meets criteria set by marketing, such as company size or engagement level, indicating they are worth handing to sales.
Why it matters for growth
The MQL threshold stops sales from wasting time on unqualified interest and gives marketing a concrete target to optimize toward.
Example
A lead who visits the pricing page three times and works at a company with 20+ employees is flagged as an MQL.
FAQ
- What is Marketing Qualified Lead (MQL)?
- A lead that meets criteria set by marketing, such as company size or engagement level, indicating they are worth handing to sales.
- Why does Marketing Qualified Lead (MQL) matter for growth?
- The MQL threshold stops sales from wasting time on unqualified interest and gives marketing a concrete target to optimize toward.
- What is an example of Marketing Qualified Lead (MQL)?
- A lead who visits the pricing page three times and works at a company with 20+ employees is flagged as an MQL.