Definition
The percentage of raw leads that meet marketing's qualification criteria.
Formula
MQLs / Total leads x 100
How to measure
Divide the count of leads reaching MQL status by the total number of leads captured in the same period.
Why track it
A low lead-to-MQL rate suggests top-of-funnel targeting is bringing in the wrong audience, wasting marketing spend on unqualified interest.
Example
Out of 1,000 leads captured, 250 qualify as MQLs, a 25% lead-to-MQL rate.
FAQ
- What is Lead-to-MQL Conversion Rate?
- The percentage of raw leads that meet marketing's qualification criteria.
- How do you calculate Lead-to-MQL Conversion Rate?
- MQLs / Total leads x 100
- Why track Lead-to-MQL Conversion Rate?
- A low lead-to-MQL rate suggests top-of-funnel targeting is bringing in the wrong audience, wasting marketing spend on unqualified interest.