Definition
New customers who arrive without direct paid spend, typically through search, referrals, word of mouth, or content.
Why it matters for growth
Organic acquisition compounds over time and lowers blended CAC, making it the most durable growth channel for cash-constrained founders.
Example
A blog post ranking for a buyer's search term keeps sending free signups a year after it was published.
FAQ
- What is Organic Acquisition?
- New customers who arrive without direct paid spend, typically through search, referrals, word of mouth, or content.
- Why does Organic Acquisition matter for growth?
- Organic acquisition compounds over time and lowers blended CAC, making it the most durable growth channel for cash-constrained founders.
- What is an example of Organic Acquisition?
- A blog post ranking for a buyer's search term keeps sending free signups a year after it was published.