Definition
The percentage of total site traffic coming from unpaid search and referral sources.
Formula
Organic sessions / Total sessions x 100
How to measure
Pull channel-segmented session data from analytics and divide organic sessions by total sessions across all channels.
Why track it
A rising organic share signals that content and SEO investment is compounding, reducing long-term dependency on paid spend.
Example
A site's organic traffic share grows from 20% to 55% over 18 months of consistent content publishing.
FAQ
- What is Organic Traffic Share?
- The percentage of total site traffic coming from unpaid search and referral sources.
- How do you calculate Organic Traffic Share?
- Organic sessions / Total sessions x 100
- Why track Organic Traffic Share?
- A rising organic share signals that content and SEO investment is compounding, reducing long-term dependency on paid spend.