Definition
The practice of improving a site's content and technical structure so it ranks higher in organic search results for relevant queries.
Why it matters for growth
SEO builds a compounding acquisition asset: once a page ranks, it keeps generating free, high-intent traffic without ongoing ad spend.
Example
A founder writes a definitive guide to a niche problem, and two years later it still ranks first and drives a third of signups.
FAQ
- What is Search Engine Optimization (SEO)?
- The practice of improving a site's content and technical structure so it ranks higher in organic search results for relevant queries.
- Why does Search Engine Optimization (SEO) matter for growth?
- SEO builds a compounding acquisition asset: once a page ranks, it keeps generating free, high-intent traffic without ongoing ad spend.
- What is an example of Search Engine Optimization (SEO)?
- A founder writes a definitive guide to a niche problem, and two years later it still ranks first and drives a third of signups.