Formula
Count of tracked keywords ranking in position 1-10
How to measure
Use a rank-tracking tool to monitor a defined list of target keywords weekly and count how many sit within the top 10 results.
Why track it
Rankings are a leading indicator of future organic traffic growth, since traffic typically follows rankings by weeks or months.
Example
A site improves from 40 to 150 keywords ranking in the top 10 over six months of publishing.