Definition
A user who engages with a product far more frequently or deeply than the typical user, often driving disproportionate value or advocacy.
Why it matters for growth
Power users reveal the ceiling of what a product can deliver and are usually the best source of feature requests and referrals.
Example
A design tool finds that its top 5% of users by usage account for 40% of paid upgrades and most of its unsolicited referrals.
FAQ
- What is Power User?
- A user who engages with a product far more frequently or deeply than the typical user, often driving disproportionate value or advocacy.
- Why does Power User matter for growth?
- Power users reveal the ceiling of what a product can deliver and are usually the best source of feature requests and referrals.
- What is an example of Power User?
- A design tool finds that its top 5% of users by usage account for 40% of paid upgrades and most of its unsolicited referrals.