Metrics · Product · Retention · Monthly · %

Power User Ratio

The percentage of the active user base that qualifies as a power user based on a defined usage threshold.

Formula

Users above the power-user usage threshold / Total active users x 100

How to measure

Define a usage threshold, like a minimum number of core actions per week, and divide users above it by total active users.

Why track it

A growing power user ratio suggests the product is deepening its value for its most engaged segment, often the group most likely to expand or refer others.

Example

A tool finds 12% of active users qualify as power users, and that segment drives 60% of referrals.

Power User Ratio — Growth metric · Cofounderbase