Definition
The percentage of the active user base that qualifies as a power user based on a defined usage threshold.
Formula
Users above the power-user usage threshold / Total active users x 100
How to measure
Define a usage threshold, like a minimum number of core actions per week, and divide users above it by total active users.
Why track it
A growing power user ratio suggests the product is deepening its value for its most engaged segment, often the group most likely to expand or refer others.
Example
A tool finds 12% of active users qualify as power users, and that segment drives 60% of referrals.
FAQ
- What is Power User Ratio?
- The percentage of the active user base that qualifies as a power user based on a defined usage threshold.
- How do you calculate Power User Ratio?
- Users above the power-user usage threshold / Total active users x 100
- Why track Power User Ratio?
- A growing power user ratio suggests the product is deepening its value for its most engaged segment, often the group most likely to expand or refer others.