Keywords · Channel · Ops · Updated 2026-07-21

What is Quota?

Short answer: The revenue or deal target a sales representative is expected to hit within a given period, typically a quarter.

Definition

The revenue or deal target a sales representative is expected to hit within a given period, typically a quarter.

Why it matters for growth

Quotas translate a company's overall revenue goal into individual accountability, and quota attainment rates reveal whether targets are realistic or under-resourced.

Example

A rep with a $500,000 quarterly quota closes $450,000, hitting 90% quota attainment for the period.

FAQ

What is Quota?
The revenue or deal target a sales representative is expected to hit within a given period, typically a quarter.
Why does Quota matter for growth?
Quotas translate a company's overall revenue goal into individual accountability, and quota attainment rates reveal whether targets are realistic or under-resourced.
What is an example of Quota?
A rep with a $500,000 quarterly quota closes $450,000, hitting 90% quota attainment for the period.
What is Quota? Definition and growth use · Cofounderbase