Definition
The percentage of an assigned sales quota that a rep or team actually achieves in a period.
Formula
Revenue closed / Quota assigned x 100
How to measure
Divide the actual revenue a rep closes in the period by their assigned quota for that same period.
Why track it
Aggregate quota attainment across a team reveals whether targets are realistically calibrated or whether the team is systematically under-resourced.
Example
A rep closing $450,000 against a $500,000 quota reports 90% quota attainment.
FAQ
- What is Quota Attainment?
- The percentage of an assigned sales quota that a rep or team actually achieves in a period.
- How do you calculate Quota Attainment?
- Revenue closed / Quota assigned x 100
- Why track Quota Attainment?
- Aggregate quota attainment across a team reveals whether targets are realistically calibrated or whether the team is systematically under-resourced.