Definition
A discount, pause option, or downgrade presented to a customer at the moment of cancellation to prevent them from leaving entirely.
Why it matters for growth
A well-placed save offer can retain a meaningful share of would-be churners, especially those leaving due to price rather than product dissatisfaction.
Example
A cancellation flow offers 50% off for three months before finalizing the cancellation, retaining a third of price-sensitive cancellers.
FAQ
- What is Save Offer?
- A discount, pause option, or downgrade presented to a customer at the moment of cancellation to prevent them from leaving entirely.
- Why does Save Offer matter for growth?
- A well-placed save offer can retain a meaningful share of would-be churners, especially those leaving due to price rather than product dissatisfaction.
- What is an example of Save Offer?
- A cancellation flow offers 50% off for three months before finalizing the cancellation, retaining a third of price-sensitive cancellers.