Definition
The ratio of daily active users to monthly active users, indicating what share of monthly users engage on any given day.
Why it matters for growth
A rising stickiness ratio shows a product is becoming part of daily routine rather than an occasional tool, which predicts durable retention.
Example
A tool improving its DAU/MAU ratio from 15% to 35% shows users are now returning far more frequently within the month.
FAQ
- What is Stickiness Ratio (DAU/MAU)?
- The ratio of daily active users to monthly active users, indicating what share of monthly users engage on any given day.
- Why does Stickiness Ratio (DAU/MAU) matter for growth?
- A rising stickiness ratio shows a product is becoming part of daily routine rather than an occasional tool, which predicts durable retention.
- What is an example of Stickiness Ratio (DAU/MAU)?
- A tool improving its DAU/MAU ratio from 15% to 35% shows users are now returning far more frequently within the month.