Definition
The share of monthly active users who are also active on a given day, indicating engagement frequency.
Formula
DAU / MAU x 100
How to measure
Divide the daily active user count by the monthly active user count for the same day, then average across the period if tracking a trend.
Why track it
A rising ratio shows users are returning more frequently within the month, a strong sign the product is becoming habitual.
Example
A tool with 100,000 DAU and 400,000 MAU has a 25% stickiness ratio.
FAQ
- What is DAU/MAU Stickiness Ratio?
- The share of monthly active users who are also active on a given day, indicating engagement frequency.
- How do you calculate DAU/MAU Stickiness Ratio?
- DAU / MAU x 100
- Why track DAU/MAU Stickiness Ratio?
- A rising ratio shows users are returning more frequently within the month, a strong sign the product is becoming habitual.