Definition
Selling an existing customer a higher tier of the same product, typically with more features, usage, or seats.
Why it matters for growth
Upsells are usually cheaper to close than new customer acquisition, since the buyer already trusts the product and has an established billing relationship.
Example
A customer on a starter plan is offered the pro plan after hitting a usage limit, and upgrades without a new sales conversation.
FAQ
- What is Upsell?
- Selling an existing customer a higher tier of the same product, typically with more features, usage, or seats.
- Why does Upsell matter for growth?
- Upsells are usually cheaper to close than new customer acquisition, since the buyer already trusts the product and has an established billing relationship.
- What is an example of Upsell?
- A customer on a starter plan is offered the pro plan after hitting a usage limit, and upgrades without a new sales conversation.