Metrics · Monetization · Finance · Monthly · $

Expansion MRR

New recurring revenue added from existing customers upgrading, adding seats, or buying more usage.

Formula

Sum of MRR increases from existing customers in a period

How to measure

Compare each existing customer's MRR at the start and end of the period, summing only the positive increases.

Why track it

Expansion MRR shows how much growth is coming from deepening existing relationships versus acquiring new ones, usually the cheaper growth source.

Example

A company adds $12,000 in expansion MRR this month purely from existing customers adding seats.

Expansion MRR — Growth metric · Cofounderbase