Definition
A repeatable cycle where using a product naturally exposes it to new potential users, who then join and repeat the cycle themselves.
Why it matters for growth
A well-designed viral loop turns existing usage into free distribution, compounding growth without requiring continuous new marketing spend.
Example
Every calendar invite sent through a scheduling tool exposes the recipient to the product, some of whom sign up and send their own invites.
FAQ
- What is Viral Loop?
- A repeatable cycle where using a product naturally exposes it to new potential users, who then join and repeat the cycle themselves.
- Why does Viral Loop matter for growth?
- A well-designed viral loop turns existing usage into free distribution, compounding growth without requiring continuous new marketing spend.
- What is an example of Viral Loop?
- Every calendar invite sent through a scheduling tool exposes the recipient to the product, some of whom sign up and send their own invites.