Definition
The percentage of people exposed to a viral loop touchpoint, like a shared document, who go on to sign up.
Formula
New signups from viral touchpoint / Total exposures to touchpoint x 100
How to measure
Tag every viral touchpoint, such as a shared link view, and divide resulting signups by total exposures to that touchpoint.
Why track it
This metric shows whether the viral mechanic itself, not just its reach, is effective at turning exposure into new users.
Example
A shared-document viewer page converts 8% of non-user viewers into signups after adding a clearer call-to-action banner.
FAQ
- What is Viral Loop Conversion Rate?
- The percentage of people exposed to a viral loop touchpoint, like a shared document, who go on to sign up.
- How do you calculate Viral Loop Conversion Rate?
- New signups from viral touchpoint / Total exposures to touchpoint x 100
- Why track Viral Loop Conversion Rate?
- This metric shows whether the viral mechanic itself, not just its reach, is effective at turning exposure into new users.