Definition
The percentage of website visitors who leave after viewing only a single page without taking further action.
Formula
Single-page sessions / Total sessions x 100
How to measure
Pull session data from web analytics and divide sessions with only one page view by total sessions for the page or site.
Why track it
High bounce rate on a key landing page often points to a mismatch between what an ad or link promised and what the page delivers.
Example
A landing page with a 78% bounce rate is redesigned to match ad messaging more closely, dropping bounce rate to 52%.
FAQ
- What is Bounce Rate?
- The percentage of website visitors who leave after viewing only a single page without taking further action.
- How do you calculate Bounce Rate?
- Single-page sessions / Total sessions x 100
- Why track Bounce Rate?
- High bounce rate on a key landing page often points to a mismatch between what an ad or link promised and what the page delivers.