Definition
The percentage of community members who engage, such as posting or replying, within a given period.
Formula
Active members / Total community members x 100
How to measure
Divide the count of members who posted, replied, or reacted within the period by the total registered community membership.
Why track it
A healthy active rate distinguishes a genuinely engaged community from a large but dormant membership list that generates no real advocacy or support value.
Example
A product community with 20,000 total members finds only 1,800 are active monthly, a 9% active member rate worth investigating.
FAQ
- What is Active Community Member Rate?
- The percentage of community members who engage, such as posting or replying, within a given period.
- How do you calculate Active Community Member Rate?
- Active members / Total community members x 100
- Why track Active Community Member Rate?
- A healthy active rate distinguishes a genuinely engaged community from a large but dormant membership list that generates no real advocacy or support value.