Definition
The percentage of total site visitors who become paying customers, spanning the entire funnel from first visit to purchase.
Formula
New paying customers / Total unique visitors x 100
How to measure
Divide new paying customers acquired in a period by the total count of unique visitors to the site or app in that same period.
Why track it
This full-funnel number ties every upstream marketing and product decision back to the ultimate business outcome, revenue.
Example
A company converts 0.8% of its 500,000 monthly visitors into paying customers, a number it tracks to judge full-funnel health.
FAQ
- What is End-to-End Paid Conversion Rate?
- The percentage of total site visitors who become paying customers, spanning the entire funnel from first visit to purchase.
- How do you calculate End-to-End Paid Conversion Rate?
- New paying customers / Total unique visitors x 100
- Why track End-to-End Paid Conversion Rate?
- This full-funnel number ties every upstream marketing and product decision back to the ultimate business outcome, revenue.