Definition
The count of unique users who perform a meaningful action in the product within a rolling 30-day window.
Formula
Count of distinct users with a qualifying event in the trailing 30 days
How to measure
Count distinct user IDs with at least one qualifying event within a rolling or calendar month.
Why track it
MAU is the standard scale metric reported externally, though it should be paired with DAU/WAU to avoid masking declining engagement depth.
Example
A social app reports 12 million MAU this quarter, up from 10 million the previous quarter.
FAQ
- What is Monthly Active Users?
- The count of unique users who perform a meaningful action in the product within a rolling 30-day window.
- How do you calculate Monthly Active Users?
- Count of distinct users with a qualifying event in the trailing 30 days
- Why track Monthly Active Users?
- MAU is the standard scale metric reported externally, though it should be paired with DAU/WAU to avoid masking declining engagement depth.