Definition
The count of unique users who take a meaningful action in a product within a rolling thirty-day window.
Why it matters for growth
MAU is the most common headline scale metric for consumer products, but it can mask a shrinking engaged core if not paired with DAU.
Example
A social app reports 50 million MAU to investors while internally also tracking DAU to watch for declining engagement depth.
FAQ
- What is Monthly Active Users (MAU)?
- The count of unique users who take a meaningful action in a product within a rolling thirty-day window.
- Why does Monthly Active Users (MAU) matter for growth?
- MAU is the most common headline scale metric for consumer products, but it can mask a shrinking engaged core if not paired with DAU.
- What is an example of Monthly Active Users (MAU)?
- A social app reports 50 million MAU to investors while internally also tracking DAU to watch for declining engagement depth.