Definition
The percentage of new users who finish every step of the defined onboarding flow.
Formula
Users completing all onboarding steps / Users who started onboarding x 100
How to measure
Instrument each onboarding step as an event, then divide completions of the final step by starts of the first step.
Why track it
A low completion rate pinpoints exactly which step is losing users, turning a vague activation problem into a specific, fixable one.
Example
Of 500 users who start a 4-step onboarding flow, 210 finish all steps, an onboarding completion rate of 42%.
FAQ
- What is Onboarding Completion Rate?
- The percentage of new users who finish every step of the defined onboarding flow.
- How do you calculate Onboarding Completion Rate?
- Users completing all onboarding steps / Users who started onboarding x 100
- Why track Onboarding Completion Rate?
- A low completion rate pinpoints exactly which step is losing users, turning a vague activation problem into a specific, fixable one.