Definition
The guided sequence of steps that helps a new user set up and reach initial value in a product.
Why it matters for growth
Onboarding is the single most controllable lever a team has over activation rate, since it is entirely within the product's own design.
Example
A checklist-based onboarding flow walks a new user through connecting their first data source before showing them the full dashboard.
FAQ
- What is Onboarding?
- The guided sequence of steps that helps a new user set up and reach initial value in a product.
- Why does Onboarding matter for growth?
- Onboarding is the single most controllable lever a team has over activation rate, since it is entirely within the product's own design.
- What is an example of Onboarding?
- A checklist-based onboarding flow walks a new user through connecting their first data source before showing them the full dashboard.