Definition
The percentage of users who abandon the onboarding flow at each individual step.
Formula
Users who exit at step N / Users who reached step N x 100
How to measure
Track step-by-step funnel completion during onboarding and calculate the drop-off percentage between each consecutive pair of steps.
Why track it
Step-level drop-off data shows exactly where to focus redesign effort instead of guessing which part of onboarding is the problem.
Example
A team finds a 45% drop-off specifically at the 'connect your data' step, prompting a simplification of that integration flow.
FAQ
- What is Onboarding Drop-off Rate?
- The percentage of users who abandon the onboarding flow at each individual step.
- How do you calculate Onboarding Drop-off Rate?
- Users who exit at step N / Users who reached step N x 100
- Why track Onboarding Drop-off Rate?
- Step-level drop-off data shows exactly where to focus redesign effort instead of guessing which part of onboarding is the problem.