Definition
The percentage of total revenue generated through self-serve checkout without sales team involvement.
Formula
Self-serve revenue / Total revenue x 100
How to measure
Tag every customer by acquisition motion at signup and divide revenue from self-serve-tagged accounts by total revenue.
Why track it
This share shows how much of growth is scaling without adding sales headcount, a key input to sales hiring and CAC planning.
Example
A company finds 65% of new revenue this quarter came through self-serve checkout with no sales involvement.
FAQ
- What is Self-Serve Revenue Share?
- The percentage of total revenue generated through self-serve checkout without sales team involvement.
- How do you calculate Self-Serve Revenue Share?
- Self-serve revenue / Total revenue x 100
- Why track Self-Serve Revenue Share?
- This share shows how much of growth is scaling without adding sales headcount, a key input to sales hiring and CAC planning.