SaaS · Global
Airtable growth case study
Collaborative database growth through product distribution
Systems · Product-led self-serve
Product-led self-serve companies
22 case studies mapped to this growth system. Users activate without talking to sales.
Media · Global
beehiiv growth case study
Newsletter platform growth through product distribution
Developer Tools · Global
Cloudflare growth case study
Web infrastructure growth through product distribution
AI · Global
Cursor growth case study
AI code editor growth through product distribution
Edtech · Global
Duolingo growth case study
Language learning growth through product distribution
AI · Global
ElevenLabs growth case study
Voice generation growth through product distribution
SaaS · Global
Framer growth case study
Website builder growth through product distribution
SaaS · Global
Grammarly growth case study
Writing assistance growth through product distribution
Social · Global
Instagram growth case study
Photo sharing growth through product distribution
SaaS · Global
Linear growth case study
Project management growth through product distribution
SaaS · Global
Mailchimp growth case study
Email marketing growth through product distribution
Media · Global
Netflix growth case study
Streaming video growth through product distribution
AI · Global
OpenAI growth case study
Foundation models growth through product distribution
AI · Global
Perplexity growth case study
Answer engine growth through product distribution
Fintech · India
Razorpay growth case study
Payments infrastructure growth through product distribution
Developer Tools · Global
Retool growth case study
Internal tools growth through product distribution
SaaS · Global
Slack growth case study
Team communication growth through product distribution
Fintech · Global
Stripe growth case study
Payments infrastructure growth through product distribution
Developer Tools · Global
Twilio growth case study
Communications APIs growth through product distribution
E-commerce · United States
Warby Parker growth case study
Eyewear growth through product distribution
Social · Global
WhatsApp growth case study
Messaging growth through product distribution
SaaS · Global
Zendesk growth case study
Customer support growth through product distribution