Definition
A hybrid motion where a customer can largely self-serve but a salesperson steps in at key moments, like a demo or contract negotiation, to help close.
Why it matters for growth
Sales-assisted models capture the low CAC of self-serve for most of the funnel while still applying human persuasion where it meaningfully lifts conversion on bigger deals.
Example
A self-serve tool automatically routes any account trying to buy more than 20 seats to a salesperson instead of letting them check out alone.
FAQ
- What is Sales-Assisted?
- A hybrid motion where a customer can largely self-serve but a salesperson steps in at key moments, like a demo or contract negotiation, to help close.
- Why does Sales-Assisted matter for growth?
- Sales-assisted models capture the low CAC of self-serve for most of the funnel while still applying human persuasion where it meaningfully lifts conversion on bigger deals.
- What is an example of Sales-Assisted?
- A self-serve tool automatically routes any account trying to buy more than 20 seats to a salesperson instead of letting them check out alone.