Definition
The awareness stage of the funnel where prospects first discover a brand, product, or problem framing.
Why it matters for growth
TOFU quality determines the ceiling of everything downstream; weak awareness content attracts the wrong audience no matter how good the product is.
Example
A comparison article ranking for 'best invoicing tools' introduces the brand to buyers who did not know it existed.
FAQ
- What is Top of Funnel (TOFU)?
- The awareness stage of the funnel where prospects first discover a brand, product, or problem framing.
- Why does Top of Funnel (TOFU) matter for growth?
- TOFU quality determines the ceiling of everything downstream; weak awareness content attracts the wrong audience no matter how good the product is.
- What is an example of Top of Funnel (TOFU)?
- A comparison article ranking for 'best invoicing tools' introduces the brand to buyers who did not know it existed.